In addition to social media, it turns out that email marketing is the most effective strategy in attracting an audience because it is more personal. Email marketing within a company can help you recognize your audience more personally by providing the content they want, getting to know your audience better, and of course to increase engagement. If your company engagement increases, chances are that your conversion rate will also increase. Therefore, avoid mistakes in sending email marketing so that your business continues to grow and the audience increases. The most common mistake is not going through the email validation process. However, this step is important if you want to reduce hard and soft bounce rates and deliver your email effectively to your customer because it will notify you whether the email address is active or not.
Another thing you should not miss when sending marketing emails to your audience is to never forget the call to action links, such as downloading, filling out forms, or anything else that leads to your company’s products. Some people don’t always read the contents of the email thoroughly. This can be used to make e-mails more concise by directly directing them to the link they need to go to. If you don’t include invitations in every email, then you miss an opportunity to get feedback from your audience.
The content sent is not relevant to the audience is also a mistake you have to avoid. The next thing that you should not do when sending out email marketing is to send content that is not relevant to your audience. In sending email marketing, it’s good to first research the audience by looking at their profile, seeing how often they make purchases of your product, their demographics, and many others. Make the research as a reference in sending relevant content to your audience. Avoid sending content that does not fit the audience profile, because it will have an impact on their interest in your product.